All design work begins with a solid understanding of who you're designing for. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.


Having spent time with users puts me in the position of being able to define the problems that users are having. This ensures we are building a solution to problems that actually exist.


The aim here is to find as many solutions to the problems as possible in a short amount of time. I will usually do this with the team, although often I'll bring solutions suggested by users in the initial interviews.


Prototyping has the advantage of being really, really fast. Several options from the previous stage can be built out and evaluated in a short space of time. Usually several will be discarded and only a few will make it to testing.


I use a combination of face-to-face or remote moderated testing and online automated testing to establish the strengths of different prototypes and iron out the pain points. Several iterations of prototyping and testing are usually required before we arrive at a design ready for market.